Launching the first line of toys for Blue’s Clues & You!, the hit remake of the groundbreaking, curriculum-driven interactive series Blue’s Clues, Nickelodeon called on 2C 2.0 for a linear and social advertising campaign. The goal was to create an enchanted VFX experience to bring to life Nickelodeon’s original, live-action “Kid Fantasy” concept in which Blue leaps from the TV screen to help a little girl find clues that transform normal objects into awesome Blue’s Clues & You! toys, games and even a super-soft plushy! 

From green light to delivery, we worked closely with Nickelodeon to overcome the inherent challenges posed by the pandemic, pulling off a feat in the coordination of the live-action shoot and VFX process. Our teams planned extensively over Zoom to ensure that each shot would work for VFX, as only the DP/camera operator and mother of the talent could be present on set.

2C is no stranger to working remotely. With our curated teams spread across the globe, we were well-prepared for the challenges COVID would present to post-production alongside trusted partner, Nickelodeon.

Once the shoot was completed successfully, we went to work, both editing the live-action spots and handling VFX to ultimately create a colorful, fun and engaging product launch campaign consisting of 30- and 15-second linear spots that could run on such OTT platforms as FireTV, SamsungTV and Pluto, to name a few. The campaign also includes a mini-series of short social spots at various ratios of 1x1 and 9x16 to span the social platforms.

This was a VFX-intensive production, so VFX supervision had to be especially well-monitored to ensure that the plates that were shot would work with the compositors and 3D artists. In addition, Nickelodeon gave us access to the rig used by the studio for the Blue’s Clues & You! series, and our animators had to get up to speed not only on the rig, but also making sure that any animations done would match the show’s existing style.